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The Brand Immune System
How many times have you heard (or thought) “this is too risky. What if they say something bad?” when weighing the merits of social media for your client or product? The fact is, if your product or...
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Social Media and the Age of Dialogue: Keynote
There are still tickets available for next Tuesday’s keynote “Social Media and the Age of Dialogue” I will be giving in Toronto. I hope to see you there! Here are the details: Facebook. MySpace. Web...
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Social Media and the Age of Dialogue
Hi everybody, and thank you for attending the launch of the new season with CWC with my talk “Social Media and the Age of Dialogue”. The conversation at the end was fantastic! Thank you for...
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Motivating The Group or Corporate Blogger : Part Two : What To Do.
Nothing replaces passion for a particular subject when determining who should write for your corporate/collective blog. You can recognize a good blogger from a mile away. It may be the gleam in their...
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Facebook Group Leads to Juno Nomination
UPDATE**** Congrats to Jen Gould for winning the Children’s Album of the Year Juno last night (April 6th 08) in Calgary. The children’s music CD “Music Soup” by Jen Gould had been out for a few months...
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Revolver
Around the time radio started broadcasting, so too began radio advertising. It wasn’t long before entrepreneurs saw strategic opportunities in this highly-engaging new medium. Radio advertising began...
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“The Hub” Brings Social Justice To Social Networking.
Sometimes video captured and uploaded to YouTube and other video-sharing sites is so graphic, the content is in violation of the platform’s policies. I’m not talking about porn or fictional horror...
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A mobile strategy? With Social Media, you may already be there.
Rigid restrictions on mobile marketing in Canada have hindered the development of ideas and programming, often relegating the marketing channel and its potential to the back burner. However, with the...
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Web 2.0 and the Social Media Years 2005-2010
25 years of the Commercial Web Part 4. Web 2.0 and The Social Media Years 2005-2010 It could be argued that the most significant period for internet fans was set in motion when Terry Tim O’Reilly and...
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The Anonymous Web
It looks like teens might be moving on from Facebook. According to a study from OTX and virtual fashion site Roiworld, nearly one in five teens with a Facebook profile had decreased or discontinued...
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